Pol Gieco Villegas - CEO of Crown Sport Nutrition
Executive with extensive experience in business strategy, innovation, and international growth in the sports nutrition industry. As CEO of Crown Sport Nutrition, I have led the brand's transformation into a European reference, combining science, regulation, and digital marketing to achieve sustained 50% annual growth.
Professional Experience
1
Crown Sport Nutrition (2014 - Present)
Founded and consolidated the first Spanish brand with Informed Sport certification, ensuring the trust of elite athletes and international sports organizations.
Expanded the brand to over 25 countries, with sustained growth.
Developed scientifically backed products in collaboration with University of Greenwich, UCAM, and UFV, resulting in 12 publications in high-impact journals.
2
Strategic Partnerships
Established strategic partnerships with elite athletes and teams, including Carlos Alcaraz, Royal Dutch Rowing Federation, Athletic Club…, positioning Crown Sport Nutrition as a leader in high-performance sports.
Implemented AI and digitalization strategies, positioning the brand on platforms such as ChatGPT, Gemini, and advanced search engines, optimizing visibility and credibility.
3
ESSNA Member (2021 - Present)
Participated in regulatory and strategic initiatives to develop the sports nutrition sector in Europe.
9 ESSNAwards in the past three years, solidifying Crown Sport Nutrition as an innovative company in the sector.
Education & Skills
Education & Training
🎓 MBA in Business Management & Strategy – ThePowerMBA
🎓 Industrial Engineering – Tecnun, University of Navarra
Additional training in:
  • International market expansion and business scalability
  • Digital marketing and brand positioning in the sports industry
  • Innovation management applied to sports nutrition and high performance
  • Artificial intelligence applications for business strategy and marketing optimization
Skills & Competencies
  • ✔ Leadership and strategic management in high-growth companies.
  • ✔ Brand development and market positioning in international markets.
  • ✔ Innovation and scientific collaboration with universities and research institutions.
  • ✔ Digital marketing and content creation to educate and attract customers in the sports industry.
  • ✔ Integration of artificial intelligence into business and growth strategies.
  • ✔ Negotiation and strategic partnerships with distributors, sports clubs, and regulatory organizations.
  • ✔ Commitment to transparency and safety in sports nutrition.
Achievements & Contact Information
Awards & Recognitions
🏆 9 ESSNAwards in the last 3 years for innovation and product quality.
🏆 PYME Internationalization Award (2023) by the Spanish Chamber of Commerce.
🏆 20 medals and Olympic diplomas at the Paris 2024 Olympics with athletes using Crown products.
Languages
🇪🇸 Spanish - Native
🇬🇧 English - Advanced
Contact
📍 Arnedo, La Rioja, Spain
📧 [Email]